Bruce Bronoske wrote an excellent dissertation researching Muslim converts to Christianity. I think what he said here was really fascinating:
Not surprisingly, the personal communication of the Gospel message through a friend, a family member, or a trusted acquaintance was the most effective method of communicating the Gospel message. Nearly half of the converts evaluated professed their first contact with the true gospel of Jesus Christ came through a familiar voice.
I think it was refreshing to read because I have been researching ways to communicate Jesus to Muslims and while my mind is being with “strategy”, I am reminded that I should fill my heart with love.
Love and friendship is still the most powerful witness among Muslims. It is one life touching another. It is our life showing the love of Jesus to them.